Mind Game

Mind Game #1: The Pitch

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When someone asks what your business is about, what’s your response? It’s easy to get stuck when trying to distill your dreams into a single sentence. You can fix this with the pitch.

If you nail the pitch, you win the listener, and if the listener is an investor or customer, you win their business. Here’s how you can structure yours:

  1. Describe the pain point
  2. Identify the holes in everyone else’s solution
  3. Identify your solution and how it so obviously and easily solves the problem.

A good pitch aims for the heart. It conveys the “why”. To dive deeper int this, I recommend this Entrepreneur Media article by Neil Gordon, where you can learn how to create your own solid pitch.