Mavericks is a society of entrepreneurs and those on the cusp of making the jump to entrepreneurship. Entrepreneurship is both lonely and fraught with difficulties and failures. The Mavericks provides the solution to both these problems by (1) surrounding you with like-minded individuals on the same journey as you so as to combat the loneliness that normally accompanies this life, and (2) providing a platform for the group to share expertise, knowledge, lessons, and discoveries so as to increase the likelihood of each member's success including yours.
There are many organizations for those who are successful in entrepreneurship, but there is no singular society for those in the first 3 years of the journey, where 99% of all the failures rest. The Mavericks is the organization for that group of people to get together so that they can avoid the fate of the 99% and grasp the dream of the 1%.